In the context of voting with ranked ballots, an important class of voting rules is the class of margin-based rules (also called pairwise rules). A voting rule is margin-based if whenever two elections generate the same head-to-head margins of victory or loss between candidates, then the voting rule yields the same outcome in both elections. Although this is a mathematically natural invariance property to consider, whether it should be regarded as a normative axiom on voting rules is less clear. In this paper, we address this question for voting rules with any kind of output, whether a set of candidates, a ranking, a probability distribution, etc. We prove that a voting rule is margin-based if and only if it satisfies some axioms with clearer normative content. A key axiom is what we call Preferential Equality, stating that if two voters both rank a candidate $x$ immediately above a candidate $y$, then either voter switching to rank $y$ immediately above $x$ will have the same effect on the election outcome as if the other voter made the switch, so each voter's preference for $y$ over $x$ is treated equally.

We propose six axioms concerning when one candidate should defeat another in a democratic election involving two or more candidates. Five of the axioms are widely satisfied by known voting procedures. The sixth axiom is a weakening of Kenneth Arrow's famous condition of the Independence of Irrelevant Alternatives (IIA). We call this weakening Coherent IIA. We prove that the five axioms plus Coherent IIA single out a method of determining defeats studied in our recent work: Split Cycle. In particular, Split Cycle provides the most resolute definition of defeat among any satisfying the six axioms for democratic defeat. In addition, we analyze how Split Cycle escapes Arrow's Impossibility Theorem and related impossibility results.